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A powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Examine graphic and interior design, paintings, and other media to learn: the science behind color, color systems for different media, popular color schemes, color wheel relationships, to create tints, shades and tones by altering hue value and intensity, and how to create color combinations that evoke different responses.
Documentary
They are two of the world's most influential designers. Lella and Massimo Vignelli's work covers such a broad spectrum that one could say they are known by everyone, even by those who don't know their names. Adhering to self-proclaimed motto, "If you can't find it, design it," their achievements in industrial and product design, graphic and publication design, architectural graphics, and interior and furniture design have earned worldwide respect and numerous international awards.
This program follows the design process from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product.
Helvetica is a documentary film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. An exploration of urban spaces and the type that inhabits them, Helvetica invites us to take a second look at the thousands of words we see every day.
With a strong focus on designers and artists, this program explores strategies for achieving commercial success. The benefits of having a professional portfolio, photographs, business cards, and a Web site are emphasized, along with how to use the five Ps-product, price, people, placement, and promotion. The video also addresses the use of promotional strategies when seeking employment, the concept of branding, and the best way for creative people to get their work into the public eye.
For many, Milton Glaser is the personification of American graphic design. Best known for co-founding New York Magazine and creating the enduring I [love] NY campaign, the full breadth of Glaser' remarkable artistic output is revealed in this documentary portrait.
The Hamilton Wood Type Museum in Two Rivers, Wisconsin personifies cultural preservation, rural re-birth and the lineage of American graphic design. At Hamilton, international artisans meet retired craftsmen and together navigate the convergence of modern design and traditional technique. But the Museum's future is unclear. What is the responsibility of artists and historians to preserve a dying craft? How can rural towns survive in a shifting industrial marketplace where big-box retailers are king?
Discusses how to use the visual arts to give children the opportunity to experience, explore and learn. The teacher's role is to introduce the many media and techniques that are developmentally appropriate and safe while encouraging the children to work comfortably in open ended activities.
Art & Copy
Behind the Color Wheel: Using Color in Art & Design
Design Is One : Lella & Massimo Vignelli
Graphic Design: What's in a Logo?
Helvetica
Promoting Your Designs
Technical Graphics
To Inform & Delight: The Work of Milton Glaser
Typeface
Visual Arts: Experiencing and Learning